Project at Marketing Topic: Marketing Environment - Bazele Marketingului

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Contents 1.Introduction…………………………………………………………………3 2. Opportunities of supermarket……………………………………...4 3. Threats of supermarket…………………………………………………4 4. Internal environment……………………………………………………4 5. The external environment…………………………………………….6 5.1. Microenvironment marketing………………………………….8 • Customers • Providers • Intermediaries • Company • Public bodies • Competitors 5.2. Marketing macroenvironment……………………………….7 • Demographic environment • Economic environment • Technological environment • Cultural environment • Institutional environment • Natural environment • Socio-political environment 6. SWOT analysis……………………………………………………………9 7. Conclusion………………..…………………………………………………10