Fituici Gaugas Tatiana

1. Speak on the centrality of marketing THE CENTRALITY OF MARKETING 1 Most management and marketing writers now distinguish between selling and marketing. The 'selling concept' assumes that resisting consumers hav

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Theme 1. Definition of marketing Theme 2. Marketing Environment Theme 3. The Marketing Research process In classical terms marketing = the performance of business activities that direct the flow of goods and services fr

1. Major decisions in international marketing: deciding whether to go abroad and which market to enter 2. The concept and the importance of international marketing 3. The aspects of international trade system 4. Factors

marketingul turistic copiute examen

1. Dezvoltarea marketingului touristic 2. Particularitatile mk turistic: 3. Funcţiile marketingului turistic 4. Oferta turistică. Producţia turistică. Particularităţile ofertei turistice. 5. Teritoriul. Definirea calitat