Subiectele pentru examenul la Marketing International - Gaugas Tatiana

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1. Major decisions in international marketing: deciding whether to go abroad and which market to enter 2. The concept and the importance of international marketing 3. The aspects of international trade system 4. Factors affecting the choice of external markets in international marketing 5. Cultural values and their importance in international marketing 6. Business environment in international marketing 8. Analyzing the political and legal environment 9. Economic and monetary regulations of a foreign country 10. Problems of availability and use of secondary data in international marketing research 11. Problems of gathering primary data in international marketing research 12. International research on Internet: a new opportunity for marketers 13. New product development process 14. Idea generation stage and the problems of new products failure. 15. Test marketing stage and its types 16. Problem of language for primary data sources. Methods of avoiding this problem 17. Standardization versus adaptation strategies in international marketing 18. Pricing Policy in international marketing: objectives, and pricing approaches 19. Price Escalation and methods of its lessening ...