Conspect Global Market Opportunity - Management International

Extras din document

Factors That Determine Company Sales Potential Partner capabilities. The competencies and resources of foreign partners determine how quickly the firm can enter and generate sales in the target market. Access to distribution channels. The ability to establish and make best use of channel intermediaries and distribution infrastructure in the target market. Intensity of the competitive environment. Local or third-country competitors are likely to intensify their own marketing efforts when confronted by new entrants. Pricing and financing of sales. The degree to which pricing and financing are attractive to both customers and channel members is critical to initial penetration. Human and financial resources. Such resources are a major factor in determining the proficiency and speed with which success can be achieved.