Testul nr.1 rezolvare varianta1mk - Gaugas Tatiana

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1.Marketing research has 3 important functions: 1. scanning for opportunities and problems (a good research operation collects and analyzes information about customers, competitors, technology, global ec. Conditions;it provides input to marketing managers that they can use to find new markets or existent products,cover new segments and anticipate competitors movements) 2. the risk assessment of future problems (when considering alternative marketing strategies the marketing manager should test them against different situations in order to minimize all future risks) 3. maintaining of current programs(marketing research plays a key role in monitoring the progress of the programs to its objectives)