Marketing functions performed by Nestle - Tatiana Gaugas

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• Functions of MK performed by Nestle: 1. Marketing research and analysis  Analyzing the market means getting the information about the current market trends. The needs and wants of the customers are identified; the availability of the products is monitored as well as information about the competitors is gathered through this analysis. There are different ways, which are adopted by Nestlé to get the information of the market: - Sales department - Research and Development department - Suppliers and distributirs