Marketing research on internet - Marketing International

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12. International research on Internet: a new opportunity for marketers A new opportunity for conducting international marketing research is using the internet techniques. For many companies the internet rovides a new and increasingly important way for conducting a variety of international marketing research. New product consets and advertising messages can be tested over the internet for immediate feedback. Worldwide consumer panels may be created to help o test marketing programs across international samples. The following types of researches on the internet may be used. 1. Online surneys 2. Online focus group vis askype 3. Web visitor tracking 4. Advertising measurement 5. Email marketing lists 6. Customer identification system http://en.wikipedia.org/wiki/Internet_research Definition - What does Online Survey mean? An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize. Techopedia explains Online Survey Companies often use online surveys to gain a deeper understanding of their customers’ tastes and opinions. Like traditional surveys, online surveys can be used in two basic ways: To provide more data on customers, including everything from basic demographic information (age, education level and so on) to social data (causes, clubs or activities the customer supports) To create a survey about a specific product, service or brand in order to find out how consumers are reacting to it. In contrast to traditional surveys, online surveys offer companies a way to sample a broader audience at a lower cost.