Promotion policy - Gaugas Tatiana

Extras din document

1. Advertising as a promotion tool. 2. Sales promotion as a promotion tool. 3. Public relations as a promotion tool. 4. Personal selling as a promotion tool. • Kotler Ph., Armstrong G. - Marketing – an introduction, Prentice Hall, 1990 (324-349) • Pride W. – Marketing concepts and strategies, Boston, Houghton Mifflin Company, 1991 (306-398) • Florescu C. – Marketing, Bucureşti, 1992, (355-380)