VALENTINO CHOCOL ATES INVESTMENT PLAN - Hirbu Stela

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1. Rationale Valentino chocolates, which are made in Turin, are luxury products with a unique taste. They have won many international awards. The company has expanded rapidly over the past ten years. However, in the last two year, sales growth has slowed down and costs have risen. Consequences, the company has to face with a serious problem: a fall in profits.