Fituici la Bazele Marketingului

1. Speak on the centrality of marketing THE CENTRALITY OF MARKETING 1 Most management and marketing writers now distinguish between selling and marketing. The 'selling concept' assumes that resisting consumers hav

1.Defineste notiunea de MK si caracterizeaza evolutia MK (conceptul de MK,functiile MK,etapele de evolutie,domeniile de specializare a MK) 2. Descrie continutul si rolul mediului de MK al intreprinderii (definitia de me

Copiute la marketing pe tema 3