International Business Management, bilete la Examen de stat 2014 - Siscan Zorina

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1.The IBM: definitions and evolution of its subject of study in the context of economic globalization and informatization The IBM is the planning, organizing, leading and controlling the econ. activities and units on corporate, state and individual levels and at a international scale with purpose of receiving a profit. Globalization refers to the process of international integration, the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization. Informatization refers to the extent by which a geographical area, an economy or a society is becoming information-based, i.e., increase in size of its information labor force. Functions of IBM: – Business activity becomes possible due to accumulation and usage of a capital or “capitals” and development of market. – Business as any activity directing to receive profits. Evolution of IBM: 1. Ancient time (Middle Ages) – International trade, commerce between individual, aliances. 2. Modern time (XV–XXc.) – micro level companies, manufactories, banks, international commerce in national economies, extracting raw materials from overseas. 3. Post-Modern time (XXc-now) – levels of individuals due to globalization, companies states on macro-level, and mega-level of transnational corporations. By development international business ex-metropolis now economically advanced countries start replacing production from their countries to other countries (labour force, raw materials, land). The global economy remains market oriented, characterized by a severe competition for resources, markets and information. At the same time traditional business individualism is replaced by international business cooperation (strategic alliances, net economy = networking, a wide dispersed set of companies cooperating, even if they are not all from net sector). Strategic goal of IBM depends on the size of the firm: big firms create global added value chains and small firms are trying to get involved in these chains.