Subiecte pentru examen Limba Engleza ASEM - Panainte Lidia

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Examination topics for the first years (BA Department) 1. Products and brands. What is a product? The definition of the product. What is a brand? Brand names. Brand loyalty. Brand- switcher. Product lines and product mixes. Line- stretching and line filling. Products refer to anything capable of satisfying a need or a want. Thus services, acvtivities, people(politicians, film stars), places, and idea, as well as physical objects offered for sale by retailers, can be considered products. A brand is a product, service, or concept that