Bisness Plan - Colegiul Financiar Bancar din Chisinau

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TABLE OF CONTENTS 1.0 Executive Summary 4 1.1 Business Objectives 4 1.2 Mission Statement 4 1.3 Guiding Principles 4 1.4 Keys to Success 5 2.0 Company Description 5 2.1 Ownership 5 2.2 Legal Form 5 2.3 Start-Up Summary 5 2.4 Location and Facilities 6 3.0 Products/Services 7 3.1 Products/Services Descriptions 7 3.2 Competitive Comparison 7 3.3 Product/Service Sourcing 9 3.4 Inventory Management 9 3.5 Warehousing and Fulfillment 9 3.6 Future Products/Services 9 4.0 Market Analysis 9 4.1 Industry Analysis 10 4.1.1 Market Size 11 4.1.2 Industry Participants 11 4.1.3 Main Competitors 12 4.1.4 Market Segments 14 4.2 Market Tests 15 4.3 Target Market Segment Strategy 16 4.3.1 Market Needs 16 4.3.2 Market Trends 16 4.3.3 Market Growth 17 4.4 Positioning 17 5.0 Marketing Strategy and Implementation 17 5.1 SWOT Analysis 18 5.1.1 Strengths 18 5.1.2 Weaknesses 18 5.1.3 Opportunities 18 5.1.4 Threats 18 5.2 Strategy Pyramid 18 5.3 Unique Selling Proposition (USP) 19 5.4 Competitive Edge 19 5.5 Marketing Strategy and Positioning 19 5.5.1 Positioning Statement 19 5.5.2 Pricing Strategy 20 5.5.3 Promotion and Advertising Strategy 20 5.5.4 Website 20 5.5.5 Marketing Programs 20 5.6 Sales Strategy 20 5.6.1 Sales Forecast 21 5.6.2 Sales Programs 21 5.7 Legal 21 5.8 Milestones 21 5.9 Table 5.8 Milestones 22 5.10 Exit Strategy 22 6.0 Organization and Management 22 6.1 Organizational Structure 22 6.2 Management Team 22 6.3 Management Team Gaps 22 6.4 Personnel Plan 22 6.5 Board of Directors 23 7.0 Financial Plan 23 7.1 Important Assumptions 23 7.2 Start-Up Costs 24 7.3 Source and Use of Funds 25 7.4 Break-Even Analysis 26 7.5 Projections 26 7.5.1 Projected Profit and Loss 26 7.5.2 Projected Cash Flow 28 7.5.3 Projected Balance Sheet 29 7.6 Business Ratios 29