Copiute pentru examen la Business English - Apachita S.

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1. Product and brands. Product lines and product mixes. Line stretching and line filling. Products distributed via vendi machine. 2. Marketing. The selling and the marketing concepts. Target market. Importance of marketing research. The marketing mix-the 4P. Producer and consumer market 3. Advertising. Ways of advertising. Best kind of advertising. Why do most companies use advertising agencies?What is a media plan 4. Comment on the following topics: Advertising often persuades people to buy things they don’t need. Advertising does not present a true pictures of product 5. Promotional tools. The four major promotional tools: advertisignr, sale promotions, public relations and personal seliing 6. Imagine that you are responsible for promoting potatoes, to be sold in supermarkets, which tools would you use to promote it? You have a generous budget and are able to employ several diffenret tactics 7. Market structure and competition.Market leaders challenger and followers. Establishing a niches. Monopoly, oligopoly, perfect competition 8.Business Ethics. Profit and social responsibility. The different opinion about the social responsibility 9.What are governments for?The Galbraith opinion about the role of the government or the state. What is the Friedmans opinion of the activities of the US government 10.Business cycle. Internal and external theories 11. International trade