Marketing curs - Saharnean

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1. Marketing essence and main definitions of marketing In classical terms marketing is defined as the performance of business activities that direct the flow of goods and services from producer to consumer or user. The classical definition is oriented to the physical distribution of goods and services and it has several disadvantages or weaknesses: -The role of distribution and marketing channels is overvalued. -Government and non-profit organizations which are frequently engaged in marketing activities are omitted. -The strong impact of marketing by many publics such as stockholders, employees unions or consumer organizations is not considered.The modern definition of marketing: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services in order to create exchanges, that satisfy individual and organizational objectives.