International Trade Tema 3 - Harcenco Dorina

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Topic 3. International trade in commercial services 3.1 The concept of commercial services Services are: non-material, intangible, cannot be stocked, non-durable, inseparable from the provider and the consumer, heterogeneous, The production and the consumption are simultaneous, and the price of the service is the price of the demand. American Marketing Association defines Service as: "the activity offered at sale that produces advantages and satisfies the needs without implying a physical exchange in the form of a good,,. There are many services that are accompanied by material goods such as: cinema services, editing, informatics, restaurants etc. The main difference between the process of production of services and that of production of goods consists in the fact that the client (consumer) is a part of the production system and a lack of change of ownership.