I. The introduction to marketing concept - Gaugas Tatiana

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The performance of business activities that direct the flow of goods and services from producer to consumer or user. This definition is oriented toward the physical movement of economic goods and services. As such, it has several weaknesses: The role of physical distribution is overvalued Government and non-profit organizations, which are frequently engaged in marketing are omitted The strong impact of marketing by many publics (employees unions, stockholders, consumer groups etc. ) is not considered.