Environmental scanning. Scenario planning. Competitor analysis. - FIM

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Scenario planning Crafting scenarios Zero-sum game scenarios How military scenario planning or scenario thinking is done Scenario planning in military applications Development of scenario analysis in business organizations History of use by academic and commercial organizations Critique of Shell`s use of scenario planning General Limitations of Scenario Planning Use of scenario planning by managers Scenario planning compared to other techniques Environmental scanning Macro environment Competitor analysis Competitor profiling Media scanning New competitors