Advertising and Promotion - Definitii - Andoni I.

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B buying behaviour – the decisions and actions of people involved at buying and using products C consumer buying behaviour – the purchasing of products for personal or household use, not for business purpose D discretionary income – disposable income less savings and expenditures on food, clothing and housing disposable income – personal income less all additional personal taxes F form utility – utility that is created by converting production inputs into finished goods M market – a group of individuals, organizations or both who have needs for products in a given category and who have the ability, willingness, and authority to purchase such products market segment – a group of individuals, organizations within a market, that share one or more common characteristics market segmentation – the process of dividing a market into segments and directing a marketing mix at a particular segment of segments rather than at the total market ...